Afseth Millar delivers independent technology assessment, strategic advisory, and practical support for organisations navigating the deployment of emerging technologies — from energy storage and electrification to advanced materials and AI.
Explore Our ExpertiseWe combine deep technical knowledge with commercial rigour to help clients make better decisions, faster.
Deep domain expertise spanning 35 years of frontier technology deployment — from automotive electronics and vehicle electrification to battery systems and advanced materials. We work where the science meets production reality.
Independent assessment of emerging technologies for investors, acquirers, and corporate development teams. We separate genuine breakthroughs from hype, grounding analysis in first-principles science and manufacturing realities.
Board-level counsel on technology strategy, partnership evaluation, and market entry. We help leadership teams navigate uncertainty with structured frameworks and scenario analysis grounded in evidence.
Comprehensive landscape analysis covering competitive positioning, patent mapping, supply chain dynamics, and market sizing. Data-driven insights drawn from primary research and verified industry sources.
The next wave of technology deployment is already forming — AI-driven materials discovery, battery diagnostics, and energy system optimisation. We help clients identify where AI creates genuine value and where it remains hype, grounded in first-hand experience of what it takes to deploy new technologies at scale.
Tailored research programmes addressing specific client questions. Whether evaluating a single technology claim or mapping an entire industry vertical, we deliver rigorous, actionable analysis on your timeline.
Every engagement begins with a clear question. We work backwards from the decision you need to make, identifying exactly what evidence and analysis will move you from uncertainty to confidence.
Our methodology is deliberately rigorous. We verify claims against primary data, cross-reference multiple sources, and explicitly flag assumptions and their sensitivity. When the data is ambiguous, we say so.
We believe the best advisory relationships are built on intellectual honesty, not on telling clients what they want to hear. Our role is to decipher the landscape — the opportunities, the risks, and the gaps in current knowledge — so you can act with clarity.
Deep-dive technology roadmaps and market analysis, drawn from primary research and verified industry data.
Comprehensive landscape of lithium-ion battery technology: cell chemistry evolution, manufacturing scale-up, cost trajectories, and competitive dynamics across global markets.
Emerging sodium-ion technology: performance benchmarks, supply chain advantages, target applications, and the commercialisation timeline from lab to gigafactory.
Solid-state battery development: electrolyte approaches, manufacturing challenges, performance milestones, and the competitive landscape from Toyota to QuantumScape.
BMS technology evolution: cloud-connected architectures, AI-driven diagnostics, safety standards, and the shift from passive monitoring to active cell management.
Rob has been appointed Professor of Practice in Materials at the University of Oxford, working with Professor Nicole Grobert's Nanomaterials by Design group in the Department of Materials. The appointment formalises a decade spent working across the industry–academia interface — from the Faraday Institution's Expert Panel to co-founding the Oxford Advanced Materials Network — and reflects Afseth Millar's commitment to bridging the gap between advanced materials research and industrial deployment.
A deliberately small team with deep expertise. We prioritise quality of insight over volume of output.
Managing Director
35 years deploying frontier technologies into production — from automotive electronics through vehicle electrification to battery systems. Professor of Practice in Materials at the University of Oxford. Previously built and led engineering organisations of over 160 people at Williams Advanced Engineering.
Full profile →Director
Brings two decades of analytical rigour from fixed income securities in the City to Afseth Millar's engagements. Applies the same disciplined, evidence-based approach to technology assessment that underpinned institutional investment decisions.
Whether you have a specific brief or simply want to explore how we might help, we welcome the conversation.
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